Asit is a seasoned marketing and digital transformation expert with over 20+ years of corporate experience. He has led brand strategy, market development, and innovation at leading B2C and B2B companies including Nestle, Kellogg’s, United Rentals Inc, and United Site Services. Most recently, he is the founder/CEO of a Boston based, award-winning technology start up helping commercial fleets improve maintenance and safety. He was a MassChallenge 2020 Boston finalist and winner of the TiE Silicon Valley Top 50. Asit holds a Masters in International Management (MIM) from Thunderbird School of Global Management in Phoenix, AZ, an MBA from University of Delhi, and an undergraduate in Mechanical Engineering from IIT-BHU in India. Additionally, he completed the High Potentials Leadership Program at Harvard Business School (HBS).